In 1921, after returning to Florence, he opened a store specializing in high -end luggage accessories and equestrian supplies, sold exquisite leather goods made by the best local craftsmen, and on it on it. In just a few years, this shop has attracted a group of customers with backgrounds at home and abroad. This huge success prompted Gucco Gucci to open the first branch in Rome in 1938.
After the end of World War II, due to the lack of raw materials, Gucci designed a packet with a bamboo handle in 1947. This design is still a classic. By the 1950s, the red -green and red stripes originated from the horse belt were used as accessories decoration patterns, and it became another sign of this brand.
In 1953, the founder Guccio Gucci died, and the company's New York branch also opened in the same year, marking that Gucci began to attack the global market.
In the 1960s, with the establishment of Gucci London, Paris, and Florida Palm Beach Branch, this Italian brand, which represents fashion and taste, has established a heel in the world's main market. By the end of the 1960s, "GG" officially became the brand logo of Gucci.
In 1970, Gucci's global expansion pointed to the Far East, and Hong Kong and Tokyo had its specialty stores.
In the early 1980s, Gucci's company's leadership was controlled by Mauricio Gucci. However, at this time, the internal disputes of the Gucci family affected the development of the company, and the brand image of Gucci began to go downhill. In 1990, American Tom Ford joined Gucci as the creative director of the company's women's clothing. His arrival heralded the beginning of the revolutionary transformation of Gucci.
In 1994, Tom Ford was appointed as the creative director of the Gucci Group. In March of the following year, he launched the satin shirt, Mahai wool top and velvet pants that made his reputation. New image. Tom Ford rectifier Gucci, changing this traditional brand into a brand new modern spokesperson, making Gucci the fashion representative of young people.
In the trend of the transformation of luxury brands in Europe and the United States in the 1990s, Gucci was undoubtedly the most successful in the redefining position in the fashion industry.
Since March 1994, Gucc has been the most influential super -heavy fashion brand in the world. At the same time, it began to gradually make a number of classic brands such as Saint Roland, France, and a group of classic brands in the global fashion pop world.
In 1997, Gucci bought SEVERIN MONTRES, a well -known Swiss watch factory in cooperation for 23 years to fully control his watch business.
In 1998, Gucci was named the "European Enterprise of the Year" by the European Business News Alliance for its good strategic vision, management and financial operation.
In 1999, Gucci and retailer PPR Group formed a strategic alliance to transform himself from a single brand to a multi -brand super fashion kingdom, and then became the largest fashion group in Italy.
In 2014, Gucci Branch was all over the world, involving various products such as clothing, leather, accessories and perfumes.
In April 2022, Gucci announced that Laurent Cathala was appointed as the president of fashion business in Greater China, and the appointment will take effect at the end of June.
On May 6, 2022 local time, according to the BBC, consumers can use a variety of virtual currencies to pay at Gucci stores, including Bitcoin, Ethereum and Litecoin. Gucci said that it will also accept Shiba Inu coins and dog coins, and plans to expand to the scope of direct camps in the United States this summer.
In May 2022, Gucci Gucci and Finnish health electronics manufacturer URA jointly created a new high -end smart ring, priced at $ 950.
